Program Information
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Location: Downtown Milwaukee Campus
- Pathway: Business & Management
- Program Code: 10-104-3
- Offering: Online
- Degree Type: Accelerated (Associate)
- Start Dates: August
About the Marketing Online Accelerated Degree
Designed for the adult learner, you can complete this degree entirely online in 16 months of full-time (fall, spring, summer, fall) by combining accelerated online Marketing courses with online support and general studies courses.
Marketing is a U.S. Department of Labor “Bright Outlook” career with expected growth of 5% to 9% through 2026.
You can earn the Digital Marketing and Integrated Communications technical diploma and Sales and Customer Experience technical diploma on the way to completing this degree.
Additional program details: Marketing is the revenue-producing function of a business that creates awareness, communicates and delivers information about products and services, and builds relationships between a business and its customers. The field of marketing is vast and allows the individual to participate in various areas of business.
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Career Outlook
Related Programs
Digital Marketing and Integrated Communications
Develop a broad cross-section of knowledge, skills and abilities in digital marketing, advertising, marketing research, analytics, social media, client services and integrated marketing communications.
Sales and Customer Experience
Prepare for a successful sales career by developing knowledge of commercial and consumer markets, sales, client services and customer experience planning. Focusing on the latest sales trends and technologies, this program is designed for the sales novice or professionals looking to refresh their skills.
Detailed Program Information
2024-25 Curriculum
| Course | Course Name | Credits |
|---|---|---|
| BADM-106 | MS Office for Business Applications | 3 |
| ENG-195 | Written Communication ‡ ^ (or) ENG-201 English 1 ‡ |
3 |
| MKTG-102 | Marketing Principles * ^ | 3 |
| MKTG-104 | Selling Principles * | 3 |
| ACCTG-110 | Financial Accounting | 3 |
| MATH-107 | College Mathematics ‡ (or) Any 200-level MATH course |
3 |
| MKTG-125 | Advertising: Brands and Campaigns ^ | 3 |
| MKTG-173 | Marketing Research/Analytics ^ * | 3 |
| MKTG-198 | Visual Media Marketing ^ | 3 |
| BADM-110 | Business Communications With Technology | 3 |
| ECON-195 | Economics (or) Any 200-level ECON course |
3 |
| ENG-197 | Technical Reporting ‡ (or) Any 200-level ENG course |
3 |
| MKTG-118 | Social Media Marketing ^ | 3 |
| MKTG-165 | Digital Marketing ^ | 3 |
| PSYCH-199 | Psychology of Human Relations (or) Any 200-level PSYCH course |
3 |
| BADM-134 | Business Organization and Management | 3 |
| MKTG-106 | Retail and Consumer Marketing ‡ * | 3 |
| MKTG-107 | Customer Experience * | 3 |
| MKTG-134 | Integrated Marketing Communications ^ | 3 |
| MKTG-144 | Client Services ^ * | 3 |
| MKTG-175 | Marketing Internship ‡ | 1 |
| TOTAL CREDITS: | 61 |
‡ Prerequisite required.
^ Counts toward earning the Digital Marketing and Integrated Communications technical diploma.
* Counts toward earning the Sales and Customer Experience technical diploma.
This Associate in Applied Science program will transfer to one or more four-year institutions.
Program curriculum requirements are subject to change.
Current MATC students should consult their Academic Program Plan for specific curriculum requirements.
Search for available classes now (link) to see course descriptions, class times and locations.
Already a student? You can visit Self-Service (link) and choose Student Planning to register for classes.
2022-2023 Program Card
Important Dates
Deadlines and important dates can be found on:
Cost & Aid Deadlines
Also, you can find dates and deadlines on the MATC Events Calendar
Program Outcomes
- Develop strategies to anticipate and satisfy market needs
- Promote products, services, images, and/or ideas to achieve a desired outcome
- Evaluate information through the market research process to make business decisions
- Prepare selling strategies
Scholarships
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QUESTIONS?
Business & Management Academic & Career Pathway
414-456-5323
leadpathway@matc.edu